The Challenge
For a regional law firm with 35 attorneys, content marketing had always meant one painful trade-off: the partners whose expertise sells the firm are the same people who cannot afford to leave the office. A half-day video shoot cost more in lost billable revenue than most agencies charged to produce it.
The firm needed a way to publish authoritative, partner-led video content consistently across five practice areas without ever pulling an attorney away from a client.
Using AI to Scale Expertise
CCYP Studio built high-fidelity AI Digital Twins of the firm's senior partners in a single studio session. From that point forward, the partners never stepped in front of a camera again yet the firm published 40 to 50 polished videos per month across all five practice areas.
Legal commentary went live within hours of a court ruling. Localized FAQ videos dominated regional search. The attorneys' time stayed billable; their presence scaled to 24/7.
"Our AI Twin represents us better online than we could represent ourselves because it never cancels due to a court date."
- Senior Partner, Regional Law Firm